Creating a serverless function to scrape web pages metadata

Nowadays, most websites provide metadata about their content directly in the HTML markup.
This post will show you how to create a Vercel serverless function to scrape this data using Metascraper.

Metascraper overview

Metascraper is a rule-based system that allows searching over a website content according to a series of rules. It is distributed as an open-source Node.js library.

Metascraper is baked by Microlink, which uses it internally in its browser automation product.

Project overview

You can use Metascraper in any Node.js application.
In my opinion, the most convenient way to use it is within a small Node.js server that, given an input URL, will return structured metadata about the target webpage as output.
The idea is to create an API that:

  • Exposes a route that you can use to scrape websites metadata (e.g.: api/scrape).
  • Checks that a valid URL has been passed as a parameter (e.g.: as a ?url query-parameter).
  • Fetches the content of the website.
  • Invokes Metascraper with the website content to extract the metadata.
  • Returns the metadata encoded as json in the response body.

Setting up a Vercel API project

Given that the goal of this Node.js server is very well-scoped and that we don’t expect requests to take a long time to run, this is an excellent fit for deploying it as a serverless/lambda function.
I’ll use Vercel to deploy a serverless function, but you can do the same on any other serverless API provider that supports Node.js (e.g., AWS Lambda, Firebase, Netlify, etc…).
Get started by creating a project directory, cd into it, and initialize it using npm:

mkdir url-metadata-scraper && cd url-metadata-scraper
npm init

Next, install vercel as a devDependency:

npm install -D vercel 

And update your start script in your package.json to "start": "vercel dev"to run your serverless function locally.

Finally, create an api directory and a scrape.js file inside of it:

mkdir api && touch api/scrape.js
// api/scrape.js
// In Vercel, any file inside the folder "/api" is mapped to "/api/*" and 
// will be treated as an API endpoint.

// For an API route to work, you need to export a function as default (a.k.a request handler),
// which then receives the following parameters:
// - req: The request object.
// - res: The response object.
// See for details.
export default async function handler(req, res) {
  res.status(200).send(`Hello world!`)

You should now be able to run deploy your code to Vercel (of course, we haven’t added any “real” logic in api/scrape.js, so it won’t do anything now).
My go-to approach on these occasions is to create a GitHub repo and connect it to Vercel so that it will take care of automatically deploying the project on each commit — but you can also do it manually if you prefer.

Creating the scraping logic

Let’s start working on the scraping logic.

First of all, we’ll use the got npm package to fetch the website content (feel free to use any other fetching library), and the metascraper npm package to extract the metadata:

npm i got metascraper

Metascraper uses “rules bundles” to extract the metadata. Rules bundles are a collection of HTML selectors around a determinate property.
The metascraper npm package doesn’t include any rule bundle out of the box, so you’ll need to install each one you need manually.
You can check the “Rules Bundles” section of the metascraper docs to see a list of available bundles.
To make sure we extract as much metadata as we can, let’s add (almost) all of them:

npm i metascraper-amazon metascraper-audio metascraper-author metascraper-clearbit metascraper-date metascraper-description metascraper-image metascraper-instagram metascraper-lang metascraper-logo metascraper-logo metascraper-publisher metascraper-readability metascraper-soundcloud metascraper-spotify metascraper-telegram metascraper-title metascraper-url metascraper-video metascraper-youtube

We’re now ready to set up our API logic in api/scrape.js.
For the sake of simplicity, here’s the entire code (with comments):

// api/scrape.js
// In Vercel, any file inside the folder "/api" is mapped to "/api/*" and 
// will be treated as an API endpoint.

const { parse } = require("url");
const got = require("got");
// Initialize metascraper passing in the list of rules bundles to use.
const metascraper = require("metascraper")([

// For an API route to work, you need to export a function as default (a.k.a request handler),
// which then receives the following parameters:
// - req: The request object.
// - res: The response object.
// See for details.
export default async function handler(req, res) {
  // Parse the "?url" query parameter.
  const targetUrl = parse(req.url, true).query?.url;

  // Make sure the provided URL is valid.
  if (!targetUrl) {
      .send('Please provide a valid URL in the "url" query parameter.');

  try {
    // Use the got library to fetch the website content.
    const { body: html, url } = await got(targetUrl);
    // Extract the metadata from the website content.
    const metadata = await metascraper({ html, url });
    // The Vercel Edge Network can cache the response at the edge in order to 
    // serve data to your users as fast as possible.
    // Here we're caching the response at the edge for 1 hour.
    // See for details.
    res.setHeader("Cache-Control", "s-maxage=3600");
    // Return the metadata as JSON
  } catch (err) {
    res.status(401).json({ error: `Unable to scrape "${url}".` });

That’s it.
By running npm start (or deploying your code) and calling the /api/scrape endpoint with a valid URL in the url query parameter, you should get a JSON response with the webpage metadata.

For example, http://localhost:3000/api/scrape?url= should return:

  "lang": "en",
  "author": null,
  "title": "Google",
  "publisher": null,
  "image": "",
  "audio": null,
  "date": null,
  "description": "Search the world’s information, including webpages, images, videos and more. Google has many special features to help you find exactly what you’re looking for.",
  "video": null,
  "logo": "",
  "url": ""

You can find the entire source code of this project on GitHub — feel free to fork it or give it a try!

Bonus: m3u8 support

The metascraper-video package depends on the is-video package to determine if a tag contains a valid video URL, and is-video depends on the video-extensions package that holds a list of valid video extensions.
Unfortunately, the video-extensions package hasn’t been updated in a while now, so it doesn’t support the m3u8 video extension (which is a popular video extension on the web nowadays).
Until this pull request is released and is-video is updated to use the latest version of video-extensions, you can use patch-package with the following diff to manually patch the m3u8 support into video-extensions (by putting it into patches/video-extensions+1.1.0.patch).

diff --git a/node_modules/video-extensions/video-extensions.json b/node_modules/video-extensions/video-extensions.json
index 0ad84d7..a115959 100644
--- a/node_modules/video-extensions/video-extensions.json
+++ b/node_modules/video-extensions/video-extensions.json
@@ -8,6 +8,7 @@
+ "m3u8",
@mmazzarolo - Jun 06, 2021